I heard somebody call it a Developer Kit on a recent Wired Gadget Lab podcast. I tend to agree that it\u2019s nothing more than just that, a Developer Kit.<\/p>\r\n\r\n\r\n\r\n
Disclosure. I use an AI assistant when writing. The assistant suggested outlines and topics or subtleties I had not thought of. The actual writing is all human me.<\/em><\/p>\r\n\r\n\r\n\r\n The internet is full of articles, posts, and blogs on whether the Apple Vision Pro will succeed. I don\u2019t think Apple cares much about what the various commentators may or may not believe.<\/p>\r\n\r\n\r\n\r\n The price and the limited availability indicate this attitude from the world\u2019s largest and richest tech company. Your average Joe or Josephine is certainly not the target customer for this device.<\/p>\r\n\r\n\r\n\r\n See more articles, posts, and discussions about business, project management, Generative AI and Creative Writing on Medium here<\/a>. If you have not already, subscribe to Medium<\/a>. Or follow me here<\/a> on Substack.<\/em><\/p>\r\n\r\n\r\n\r\n The comparisons to other companies\u2019 headsets are rather pointless as these are, by and large, targeted at the entertainment market.<\/p>\r\n <\/p>\r\n\r\n\r\n\r\n Apple\u2019s VisionPro Could Be Wonderful or Maybe Not <\/a><\/p>\r\n\r\n\r\n\r\n The Vision Pro, on the other hand, seems to be searching for more meaningful use cases. For example, the launch event showcased several, such as watching a movie or a spatial video of a child\u2019s birthday.<\/p>\r\n\r\n\r\n\r\n But, the extended work environment\u2019s demo (simulation?) was the most interesting for me.<\/p>\r\n\r\n\r\n\r\n In June 2023, I wrote an article lamenting the polarised and sometimes ridiculous comments that deluged the internet tech scene after the Apple launch event.<\/p>\r\n\r\n\r\n\r\n People who should have known better seemed to jump on the bandwagon with clickbait headlines designed to pull in readers rather than write intelligent commentary on the possibilities.<\/p>\r\n\r\n\r\n\r\n We occasionally see a meaningful piece, but these are few and far between. I like this post even though I don\u2019t entirely agree with everything written. The title is a bit clickbaity as well, but then, so is the title of this article. It\u2019s hard to avoid; the term \u201cVision Pro\u201d in the title is the problem.😏<\/p>\r\n\r\n\r\n\r\n Why the Apple Vision Pro is Destined to Fail<\/a><\/p>\r\n\r\n\r\n\r\n For the last few weeks, I\u2019ve been sitting back and absorbing the coverage of the Vision Pro release, oddly timed to upstage this year\u2019s CES event in Las Vegas. While the upstaging failed, the same commentators with the same clickbait article titles quickly appeared. Yawn. In my June article, I wrote:<\/p>\r\n\r\n\r\n\r\n What we have to understand is that this is a first-generation device and, as such, is on the expensive side. Even with the high price tag, I doubt Apple will profit much from unit sales. Certainly not enough to cover research and development costs over the last few years.<\/p>\r\n As with other first-generation devices, it is pitched for possible uses envisioned by Apple, which will almost inevitably be missing the key or killer application.<\/p>\r\n After all, when the iPad was released, it was pitched as an internet device and an E-reader. Today, streaming video consumption is one of the top uses for the iPad, but Steve Jobs never mentioned this at the time of its release.<\/p>\r\n<\/blockquote>\r\n\r\n\r\n\r\n Nothing has changed in the intervening eight months. Apple may have some of the best marketing talent available, but even they are limited in what they can imagine for possible use cases.<\/p>\r\n\r\n\r\n\r\n By getting the device out in the real world and at a price that should help to ensure helpful user feedback, Apple is watching, listening, and analysing. The innovative device is cool, but what are the killer spatial computing apps?<\/p>\r\n\r\n\r\n\r\n Hopefully, you\u2019re enjoying this post. If you want to say \u2018thank you, \u2018 the best way is to clap, highlight, and get involved in the comments. And my promise to you\u2026If you get in touch, I will answer! So clap, highlight and comment away\u2026<\/em><\/p>\r\n\r\n\r\n\r\n Let\u2019s be honest: if you can afford to spend a large chunk of cash on what is, after all, an experimental device, you are going to do a lot more with it than watch your daughter\u2019s birthday video or relax on the Sofa watching the latest interactive Fast and Furious movie.<\/p>\r\n\r\n\r\n\r\n This is a significant investment, and most people don\u2019t throw this amount of money around for a gadget.<\/p>\r\n\r\n\r\n\r\n An initial production run of eighty thousand units is now available or already delivered to customers. The grand experiment has begun.<\/p>\r\n\r\n\r\n\r\n Apple employs thousands of people, but they have just expanded their spatial computing ideas factory by eighty thousand. Best of all, they all paid Apple to join in. Now, that is smart business.<\/p>\r\n\r\n\r\n\r\n I would expect that the flood of questions and ideas has already started. Everything from observation on the device itself (it\u2019s pretty heavy apparently, although the dual headset band helps) to suggestions for improvement and the essential use case ideas.<\/p>\r\n\r\n\r\n\r\n I hope the extended work environment becomes a reality with the next Vision iteration. Vision Pro 2 and, perhaps, eventually, a Vision SE device.<\/p>\r\n\r\n\r\n\r\n These are exciting times for those of us entrenched within the Apple ecosystem. I hope it fulfils its potential and doesn\u2019t end up as one of Apple\u2019s rare failures. That would be a shame.<\/p>\r\n\r\n\r\n\r\n Apple has deep pockets, but there are limits. I wonder what the scenarios are where they, Apple, decide to either proceed to the next version or call it quits.<\/p>\r\n\r\n\r\n\r\n Time will tell.<\/p>\r\n\r\n\r\n\r\n Let me know your thoughts on the Vision Pro, post a comment and share your thoughts. For those of us already invested in Apple devices, Vision Pro and, hopefully, the following devices are editing, potentially.<\/p>\r\n\r\n\r\n\r\n But what about those of you who don\u2019t own any Apple devices? If the Vision Pro does become a significant new way of interacting with the world, would it tempt you?<\/p>\r\n\r\n\r\n![\"The](\"https:\/\/kodifyit.com\/Main\/wp-content\/uploads\/2024\/02\/Apples-Vision-Pro-A-Game-Changer-in-Waiting-1024x585.jpeg\")
<\/figure>\r\n<\/div>\r\n\r\n\r\n\r\nPointless Comparisonitis<\/strong><\/h2>\r\n\r\n\r\n\r\n
![\"Apple](\"https:\/\/kodifyit.com\/Main\/wp-content\/uploads\/2024\/02\/Apple_Vision_Pro.jpg\")
\r\nWhat are the Killer Apps, then?<\/strong><\/h2>\r\n\r\n\r\n\r\n
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Let\u2019s Get Real<\/strong><\/h2>\r\n\r\n\r\n\r\n
Final Thoughts<\/strong><\/h2>\r\n\r\n\r\n\r\n
Before You Go<\/strong><\/h2>\r\n\r\n\r\n\r\n
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